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Family Operates Business the Old
Fashioned Way
"Jogging in a Jug," a pleasant
tasting dietary supplement which is available in stores throughout the
United States, was created in Cherokee, Alabama by retired dairy farmer
Jack McWilliams, who has operated a farm in the Tennessee Valley region of
northwest Alabama for many years. Because Jack and his wife, Rebecca,
remained very close to the rural way of life, he was able to observe
evolving changes in modern agriculture. Jack remembered that his
grandparents, who farmed without the modern technology of tractors and
chemicals, were firm believers in natural foods. On a regular basis, they
drank a mixture of fruit juices and vinegar very similar to those
contained in "Jogging in a Jug."
In keeping with his
family heritage, Jack decided to try a mixture of products from the
orchard and vineyard similar to the one his grandparents enjoyed for many
years. He invented a pleasant tasting dietary supplement which he began
drinking on a regular basis. After much encouragement from friends and
neighbors, Jack decided to market "Jogging in a Jug."
"Jogging
in a Jug" was introduced to the public in January of 1990 with only
18 bottles available... shelves of a local northwest Alabama grocery
store. The acceptance of "Jogging in a Jug" then spread to
central Tennessee and northeast Mississippi.
The public response to
"Jogging in a Jug" was phenomenal and Jack and the McWilliams
family were excited by the increasing consumer demand. After six months,
Jack hired his son, Danny McWilliams, to manage the distribution of
"Jogging in a Jug". Danny's business background was needed to
help successfully establish the company. Word of mouth quickly spread
about "Jogging in a Jug" and within two years, nearly 75
distributors were marketing the product. A toll-free number was
established for customers to call for information and to place orders.
Jack's daughter, Susan M. Bolton, was also hired to direct advertising and
marketing efforts.
The demand for "Jogging in a Jug" was
so great at times that Jack and members of his family would work
through-out the night to fill the incoming orders. Public demand continued
to increase after various publications ran articles on the "Jogging
in a Jug" product and the McWilliams family. In response, a mail
order business was established to service individuals who could not
purchase "Jogging in a Jug" in their local grocery store.
Due
to the excessive amount of incoming calls and orders, the company quickly
outgrew its original office facility. Third Option Laboratories, Inc.
relocated in Muscle Shoals, Alabama. With this new office, Jack and Danny
were able to expand the business even further. At this time, the mail
order business was setting records each month. In 1993, the company
obtained a new truck and hired David Wise as operator of this equipment.
Chuck Bolton, Jack's son-in-law, was also hired in 1993 to work in the
office processing orders.
Today, Danny McWilliams, Jr. presides as
CEO. His father, Danny, Sr., passed away in April 2000. He and
Daniel Waldrep manage the day-to-day operations of Third Option
Laboratories, Inc. More than 100 distributors and several thousand
stores currently market "Jogging in a Jug." Through the efforts
of the McWilliams family and its outstanding employees and distributors,
"Jogging in a Jug" can be found in stores all across the United
States. The product is available in either a 64 ounce or 32 ounce bottle.
Third Option Laboratories, Inc., is truly a family owned and operated
business. "We pride ourselves in doing business the old fashioned
way," said Danny McWilliams, CEO/Treasurer. For generations, our
family has believed in honesty, hard work, family and friends. Without
those ingredients, the McWilliams family would not exist. The same hold
true for our product, "Jogging in a Jug". "We believe this
is the best dietary supplement ever made. One could say it is naturešs
own dietary supplement. You might want to try it, you just could like
it."
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